Industrial Design of BallPoint Pen

  • Product: Zoom, Entry Level Ball Point Pen
  • Client: Kores India  
  • Product Domain: Stationary, Writing Instrument
  • Design Brief: Industrial Design for an intuitive, smart & easy to grip ball point pen for Indian market
  • Design Services: Design Research, Industrial Design, Design Engineering, CMF


Design Benefits:

  1. New design language aligns with client's new Brand
  2. Sleek and Clean contemporary aesthetics inspired from speed boats, that stands out in the cluttered market     
  3. Improved usability with good grip, click-fit soft touch cap


Business Impact: Design helped client to enter & create distinct identity & positiioning in very cluttered market of 0.5cent ball point pen.

Product Status: Launched in October, 2019


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