Point Of Sale System

  • Product Domain: Fintech, IoT
  • Client: PhonePE India Pvt. Ltd
  • Product: Smart POS cum calculator for HFS (High Frequency Stores like Kirana and Small Shops)
  • Design Brief: Industrial Design for an intuitive, robust & easy to interact payment device for small merchants across India
  • Design Services: Industrial Design, Design Engineering, Prototyping Support, CMF, Production Support Intended users are merchants across domains from High Frequency Stores (HFS) like Kirana, Medical to Petrol Pumps, Food chains & Quick Service Restaurants (QSRs)                                                                                                                                                                                                                                                                       

Design Benefits:

  1. New design language aligns with PhonePe Brand.
  2. Clean contemporary design of new POS is visually simple and friendly. It makes day to day transactions experience seemless for Merchant, thus making it easier to adopt the technology.
  3. Improved usability with transaction LED's positioned at strategic locations for Merchant  & Customers to check the payment status.
  4. Thoughtfully placed text on each buttons makes it durable for harsh long term usage.
  5. Convenient LCD screen angle makes it easy to read in indoor & outdoor environments.
  6. Robust engineering to keep the everyday object as durable as possible, making it cost effective compared to traditional calculators.


Business Impact: We designed a world's 1st Low Cost Bluetooth Enabled POS Device for India's leading fin-tech startup, PhonePE.

Device is useful for merchants of all sizes – from High Frequency Stores like Kirana, Medical etc to Petrol Pumps, Food chains & Quick Service Restaurants (QSRs).  Design challenge was how to make this new type of POS perceived as Simple, Fast to use, whithout making it look visually complex. 


Product Status : Launched in November 2017




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