- Product Domain: Fintech, IoT
- Client: PhonePE India Pvt. Ltd
- Product: Smart POS cum calculator for HFS (High Frequency Stores like Kirana and Small Shops)
- Design Brief: Industrial Design for an intuitive, robust & easy to interact payment device for small merchants across India
- Design Services: Industrial Design, Design Engineering, Prototyping Support, CMF, Production Support Intended users are merchants across domains from High Frequency Stores (HFS) like Kirana, Medical to Petrol Pumps, Food chains & Quick Service Restaurants (QSRs)
- New design language aligns with PhonePe Brand.
- Clean contemporary design of new POS is visually simple and friendly. It makes day to day transactions experience seemless for Merchant, thus making it easier to adopt the technology.
- Improved usability with transaction LED's positioned at strategic locations for Merchant & Customers to check the payment status.
- Thoughtfully placed text on each buttons makes it durable for harsh long term usage.
- Convenient LCD screen angle makes it easy to read in indoor & outdoor environments.
- Robust engineering to keep the everyday object as durable as possible, making it cost effective compared to traditional calculators.
Business Impact: We designed a world's 1st Low Cost Bluetooth Enabled POS Device for India's leading fin-tech startup, PhonePE.
Device is useful for merchants of all sizes – from High Frequency Stores like Kirana, Medical etc to Petrol Pumps, Food chains & Quick Service Restaurants (QSRs). Design challenge was how to make this new type of POS perceived as Simple, Fast to use, whithout making it look visually complex.
Product Status : Launched in November 2017