SPICA: Coffee Dispenser

Rethinking Coffee Experience

Project Brief : To design Nespresso machine which is :

  • Avant Garde, Iconic/Exquisite, Exuberating style with elegance
  • Enhancing the Pixie, more Smart & Faster
  • Inviting the younger audiences to Nespresso experience
  • Embracing the new media, new technologies

 

User Persona:
Young entrepreneurs between the ages of 25-35 who want to buy "their future" and not their father's watch with intense love for style & good living. The Nespresso drinker can be defined as a city dweller with discerning tastes in food, some may say a 'bon vivant' or Bon Viveur.

Concept: RIPPLE

Concept: nU

This project is executed in association with our consultant designer Mandar Kale Design