Zoom Pen
0.5 Cent Ball Point Pen

Product Domain  : Stationary, Writing Instruments

Client                    : Kores India Pvt. Ltd. 

Market                  : International 

Design Brief         : Industrial Design for an intuitive, smart & easy to grip ball point pen 

Design Services  : Design Research, Industrial Design & CMF

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Design Benefits:



New design language aligns with client's new Brand


Sleek and Clean contemporary aesthetics inspired from speed boats, that stands out in the cluttered market


Improved usability with good grip, click-fit soft touch cap



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Business Impact :

Design helped client to enter & create distinct identity & positioning in very cluttered market of 0.5cent ballpoint pen. 

 

Product Status :

Launched in October, 2019