Neer Water Ionizer
Consumer Appliance  |  Healthcare

Domain  :   Consumer Appliance, Healthcare

Client     :   Aquatattva India Pvt. Ltd.

Product  :   Alkaline water ionizer

Design Services :  Strategic Branding,  Design Research, Concept Design, CMF 

Year   :   2019

 

“Water For Your Lifestyle” is the mission of brand Aquatattva, when they approached us to redefine experience of Alkaline Water.  Alkaline Water has a myriad of benefits from improving immune system to reducing acidity and muscle cramps.  

 

The Aquatattva team needed to distinguish their product from the multitude of similar water ionizers on the market. After gaining insights into the product’s functionality and daily use with the marketing team, we conceptualized the New Healthy Water Experience for the premium product, Neer. 

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Neer stands out with its unique aesthetics, setting it apart not only from other water ionizers but also from the standard plastic white, boxy water filters. Its sleek form and high-gloss steel finish exude both luxury and cleanliness. The circular display with a concentric ring interface enhances user interaction, while Neer's slim profile and sophisticated design make it the standout feature of any kitchen.